Privacy Policy

This Privacy Policy applies to the Denton County Transportation Authority web site,, as well as all Denton County Transportation Authority's web site redirects for internal pages found on the same site.

Denton County Transportation Authority cares about your privacy. When you visit the Denton County Transportation Authority web site, the information you provide to us will be handled according to the standards outlined below.

Information Collection and Us


If you purchase a product or service from us, we request certain personally identifiable information from you during the purchase process. You must provide contact information (such as name, phone number, and address) and billing information (such as a credit card number and expiration date) in order to complete a purchase.

Contests & Surveys

We may occasionally offer users the opportunity to participate in surveys or contests on our website.

If we have your email address, we may also send you surveys or contest invitations by email. We may have your email address if:

  • You have submitted your email address on our website as a request for additional information about our services
  • You have made a purchase on our website and provided your email address during the purchase process
  • You provide a friend’s email address when you refer the friend to one of our webpages
  • We have received your email address by any other means

If you choose to participate in a contest or survey, we may request certain personally identifiable information from you. This information may include contact information (such as name, email address, phone number, and shipping address) and optional demographic information (such as your age and gender).

Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. We may use this information to administer the contest or survey (e.g., notify contest winners, award prizes, and update participant’s profiles). We may also use this information to improve the website experience for our customers, to improve our product or service offerings, or for other internal business uses.

We may use third party service providers to conduct these surveys or contests. These companies are prohibited from using our users’ personally identifiable information for any other purpose. These third parties are bound by contract to Denton County Transportation Authority to use adequate security measures to protect your personal information.

Non Personally Identifiable Information We Collect

In some cases, the Denton County Transportation Authority may collect information about you that is not personally identifiable. Examples of this type of information include, but are not limited to the frequency of your use of this website and the route by which you choose to access it, and your use of any hyperlinks available on this website. We and our service providers may process and use this data for purposes including, but not limited to planning website development, assessing patterns of use, planning and assessing marketing initiatives by DCTA. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies.

IP Addresses
We use your IP address to help diagnose problems with our server, to administer our websites, and for other purposes discussed in this privacy policy. We do not link IP addresses to personally identifiable information except for fraud prevention.


A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use cookies on all DCTA affiliated websites and emails covered by this Privacy Policy. We may store certain personally identifiable information you submit while on our websites in persistent cookies on your computer in an encrypted format.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our websites. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.

If you reject cookies, you may still use our website, but your ability to use some areas of our site will be limited and we may not be able to provide you with the most convenient experience.

E-mail Promotions, Offers, and Updates

You may receive email communications, which may include agency news and special offers. If you are not interested in receiving these messages you may opt-out of receiving these messages at any time by adjusting the preferences in your Rider Alert account.

Promotional Mailings

You may receive periodic promotional postal mailings from Denton County Transportation Authority as part of our marketing efforts. If you do not wish to receive such promotional mailings, email us at to be removed.

Service-Related Announcements

When you sign up for Rider Alerts, we will send you service-related announcements and information on the services we offer. You may opt-out of these communications, which are informational in nature.

Customer Feedback

We like to hear from our customers and encourage you to submit your comments, questions or other feedback through GORequest by clicking here. By submitting such information along with your email address, you consent to receiving email from us in response to your feedback or question.

Customer Profile

Supplementation of Information

We may on occasion supplement the personally identifying information you submit to us with information from third party sources.

Address Verification
We use a third party to verify your address in order to ensure we maintain the accuracy of our database.

Enhancement of Profile Information
We also obtain data from third parties to supplement our existing user database to better target our advertising and to provide pertinent offers in which we think you might be interested. To enhance our customer profiles, we tie this information to the personally identifiable information they have provided to us.

Information Sharing and Disclosure

Company - Agents
We use outside companies to fulfill direct mail creation and distribution. We also use third party payment processing site to collect payment for goods and service. We make these companies commit to contract (1) to provide protections for your personally identifiable information that are no less protective than those set out in this privacy policy, and (2) to use your personally identifying information only for the purposes for which the third party has been engaged by Denton County Transportation Authority. Denton County Transportation Authority is not liable for the acts or omissions of these third parties except to the extent required by applicable law.

Aggregate Disclosure

We may also share information that we collect in the aggregate with third parties, including, without limitation, our marketing partners.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law if we believe that disclosure is necessary to protect our rights, for fraud detection or prevention, and/or to comply with a judicial proceeding, court order or other legal processes.

Business Transitions

In the event that DCTA goes through a business transition, such as a merger, acquisition by another company, or sale (including transfers made as part of insolvency or bankruptcy proceedings or any other change in corporate control) of all or a portion of its assets, your personally identifiable information may be among the assets transferred or shared.

Links to Other Sites

DCTA websites covered by this Privacy Policy contain links to other sites that are not owned or controlled by Denton County Transportation Authority. Please be aware that we are not responsible for the privacy practices of these other sites.

We encourage you to be aware when you navigate away from our site and to read the privacy policies of any other website that you visit that collects personally identifiable information. We provide links to third party websites that you visit that collect personally identifiable information. These links are not intended as an endorsement or referral to the linked websites. The linked websites have separate and independent privacy statements, notices, and terms of use, which we recommend you read carefully. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personally identifiable information.


Denton County Transportation Authority websites are targeted at general audiences. We do not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, please do not provide personally identifiable information of any kind whatsoever.

If a child provides us with personally identifiable information, a parent or guardian of that child may contact us by emailing Kisha Morris-Perkins at if they would like this information deleted from our records.

Changes, Corrections & Deletions

If you think we may have incorrect personally identifiable information about you or if your information changes, you may correct or update the information by contacting Kisha Morris-Perkins at

Contact Us

If you have any questions, complaints or suggestions regarding our privacy policy, please send us feedback through GORequest or contact Customer Service at 972.243.0077.

Changes in Privacy Policy

This privacy policy is current as of the effective date set forth below. The Denton County Transportation Authority reserves the right to change this privacy policy from time to time consistent with applicable privacy laws and principles. If we make changes to this Privacy Policy we will notify you by publication here. If the changes are material, we will provide you additional, prominent notice as appropriate under the circumstances.