GoZone On-Demand launches in Frisco on May 5, 2026!
Get started by downloading the GoZone app:

How GoZone Works
GoZone is an on-demand rideshare service, powered by Via, that riders utilize for trips within a designated zone in Frisco, Texas. The on-demand service uses a mobile app where passengers book their trips in real-time.
A fleet of dedicated branded vans is used to pick up and drop off riders at virtual stops within the zones.
Commute or run errands in Frisco! GoZone operates seven days a week, and rides start at $3 per passenger.
Reduced fares are available to qualified GoZone riders (eldery over 65 years or disabled passengers). Eligible riders will receive a 50% discount on fares.
For information about how to apply reduced fares to your ride, scroll to "Enabling Reduced Fares, Wheelchair Access and more in the GoZone App" at the bottom of this page.
Where GoZone Frisco Can Take You
GoZone Frisco operates Monday – Friday, 6 a.m. – 6 p.m.
GoZone Frisco can take you where you need and want to go within the service area. Riders can also travel between the DART Northwest Plano Park & Ride and Frisco with GoZone!
How to Book a Ride
Three simple steps to tap, book and ride:
- Create an account
Download the GoZone app from the App Store or Google Play store and follow the simple signup steps. - Book a ride
Enter your pickup and drop-off addresses and choose the ride option that works for you. - Meet your driver
Check the app to find out exactly where to meet the vehicle, which may be a short walk from the address you gave us.

Cost to Ride
| trip distance | fare |
|---|---|
| 0 - 1.5 miles | $3.00 |
| 1.5 - 3 miles | $3.50 |
| 3 - 4.5 miles | $4.00 |
| 4.5 - 6 miles | $4.50 |
| 6+ miles | $5.00 |
| Trips to/from NW Plano Park & Ride | $3.00 FLAT RATE |
There are three easy ways to pay for GoZone rides:
- When creating an account in the GoZone app, you’ll be prompted to add your credit or debit card information. You will be automatically charged once you’ve completed a ride.
- You can pay with cash on board, but please note that exact change is required.
Senior passengers (65 years and older) and riders with a disability qualify for reduced fares. To adjust your pricing in the app, go to the Concessions item in the app main menu and select your qualification.
How will GoZone impact other DCTA services in Frisco?
Frisco Demand Response will experience no changes in service and continues to operate in accordance with the existing contract.
Can I book rides without a smartphone?
Yes, simply call 940.243.0077, and we’ll assist you over the phone.
Can I bring someone along with me?
You can bring up to five additional passengers. Please note that each additional passenger will require a fare.
How do I know where to meet my driver?
We’ll assign you a “virtual bus stop” where you’ll meet the vehicle, usually at a nearby corner or no more than a block away. Check the app for directions and follow your driver’s progress in real-time, so you know exactly when to head outside.
How do I pay for my rides?
There are three easy ways to pay for GoZone rides:
- When creating an account in the GoZone app, you’ll be prompted to add your credit or debit card information. You will be automatically charged once you’ve completed a ride.
- You can pay with cash on board, but please note that exact change is required.
- You can also purchase eligible tickets or passes through the GoZone app, DCTA, or use your regional pass from DART or Trinity Metro — just be sure to select the relevant ticket type as your payment method and prepare to present the ticket/pass to your driver upon boarding.
Can I cancel my ride?
Yes, you can cancel your ride directly from the app or by calling in. Remember, GoZone is a community so cancelling at the last minute can impact other riders!
What should I do if my driver leaves without me?
Re-book directly in your app, and then send an email explaining what happened to support-dcta@ridewithvia.com. You won’t be charged for this ride.
What do the vehicles look like?
All vehicles are branded with GoZone’s logo and colors, so they should be easy to spot.

Are vehicles wheelchair accessible?
Yes, some of the vehicles in the fleet are wheelchair accessible! Please let us know you need a wheelchair-accessible vehicle when you book your ride by tapping your profile picture or image at the top of the app menu, then tapping the "Wheelchair accessibility" toggle to turn it on. This will also unlock curb-to-curb service.
Can I change my destination once I’m on board?
Once you start a ride, the destination cannot be changed. If you have not yet boarded the vehicle, you can cancel the ride and re-book with a new destination.
Can I set a favorite location in the app?
Yes. Tap the Favorites tab in the app menu, then tap Set Home Address or Set Work Address and type in the address of your preferred location.
Can I leave feedback for my driver?
Feel free to fill out the feedback screen in the app after your ride.
How do I reset my password?
Open the app and select “Get Started.” In the password box, select “Forgot” your password? and follow the prompts.
I left something in the vehicle — how do I retrieve it?
Please call us at 940.243.0077 with a description of the missing item.
Can I drive for GoZone?
For more information on how to become a driver partner, visit my.drivewithvia.com.
Helpful Resources
Download digital and print educational materials!
How to Ride Training Presentation
Informational Brochure - English
Folleto Informativo en Español
How to Ride Flyer
Promotional Flyer
Photos & Videos
Zero Tolerance Policy
GoZone has a strict Zero Tolerance policy. We do not tolerate the use of drugs or alcohol by GoZone operators. We do not tolerate inappropriate behavior by drivers towards passengers nor passengers towards drivers or other passengers.
If you believe that your driver may be under the influence of drugs or alcohol, if your driver or fellow passengers are behaving in a manner that you consider inappropriate or that makes you feel uncomfortable or unsafe, or if your driver engages in conduct which could be considered unlawful or illegal, please ask the driver to terminate the trip immediately.
If you feel that you are in imminent danger, please contact the police directly by calling 911.
After the ride has concluded, please provide feedback using the GoZone app or email us at support-dcta@ridewithvia.com to report the issue.
Cigarette Policy
Smoking of any kind is prohibited, including e-cigarettes, vaporizers, or smokeless cigarettes.
Eating/Drinking Policy
We know that you are on the go, but please help us keep our vehicles clean and fresh and avoid bringing food and drink in our cars. Please also be mindful that smelly food can be distracting and unpleasant for your fellow passengers. Drinking alcohol and carrying open containers of alcohol in our vehicles is not allowed.
Phone Call Policy
Please be mindful that excessive noise can be distracting to your fellow passengers. We ask that you limit phone calls to quick logistics and emergencies during shared rides.
Luggage/Bags/Strollers Policy
As GoZones are shared spaces, we ask everyone to limit any personal items to a single piece of luggage or one reasonably-sized backpack or stroller. For customers who are shopping, we ask riders to observe a limit of four standard grocery-sized bags per rider
Pet Policy
Service animals are welcome to ride in GoZone vehicles without restrictions.
Non-service animals must be in a fully enclosed pet carrier specifically designed to transport animals. The carrier may not be opened, must be leak-proof and well-ventilated, and must be small enough to fit on the owner's lap or on the floor space in the immediate area of the owner without blocking other passengers.
Age Policy
Riders must be 13 years of age or older. Children under the age of 13 can ride with GoZone when accompanied by a parent or guardian.
Car Seat Policy
All children aged 5 years and under riding GoZone are required to have a proper infant or child car seat provided by the accompanying parent or guardian. Driver partners cannot complete the trip if a child does not have the proper car seat.
Enabling Reduced Fares, Wheelchair Access and more in the GoZone App
For GoZone riders eligible for reduced fares, you will need to activate your discount in the GoZone app to receive the discounted price. You may also enable other special rider categories, such as wheelchair access, senior citizen or student status, and more. Here's how:
- Select the “Concessions” drop-down item from the main menu
- Choose your qualification category
- Hit OK when you see the confirmation


Stay Connected with GoZone
To get help regarding GoZone, email us at support-dcta@ridewithvia.com or call our customer service team at 940.243.0077.

