Denton County Transportation Authority’s (DCTA) on-demand transit service, GoZone, is celebrating its one-year anniversary this month. Since launching last September, GoZone has provided 527,000 low-cost, flexible rides to residents, visitors and workers in Denton, Highland Village, Lewisville and Castle Hills.
GoZone was launched with the goal of using flexible technology to expand the community’s access to equitable public transportation, in the most cost-effective way possible:
- 80 percent of GoZone trips are to-and-from essential destinations like grocery stores, healthcare, schools, workplaces, social services or other transit hubs.
- 42 percent of survey respondents report their income as less than $25,000, 44 percent identify as people of color and 73 percent do not own a personal car.
GoZone’s flexible, software-based model allows riders to book an on-demand ride anywhere in the designated zones at a moment’s notice. GoZone is powered by Via, the global leader in TransitTech. Via’s app uses intelligent algorithms to match multiple riders headed in the same direction to provide quick and efficient shared trips, without fixed schedules and routes.
Ridership demand for GoZone has been very strong and today serves more than 67,000 trips per month.